Effectively Using Subcontractors When Marketing
Marketers can’t do it alone. Sometimes there is just too much data to gather, sift through, or analyze and some outside help/expertise is needed. This is where it becomes not only a viable option, but a good idea to consider hiring a subcontractor to lend a helping hand. Just how much you let them handle will be up to you which is why every subcontractor you sign, should have signed an agreement. This agreement can contain items such as:
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- Pay Structure and Length of Contract
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- Non-compete or non-hire provisions
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- Intellectual property restrictions
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- Scope of the Project
Some marketing managers are very leery about working with contractors. The work and data that your firm has gathered are invaluable in the marketplace and opening that up to a stranger is something that most managers are not quick to do. However, with a well-written contract, you can minimize the risk associated with hiring contractors and get the job done on time and target.