How Do I Determine a Marketing Program’s Success?
When looking to create successful marketing programs for your clients, as a consultant it is important to focus on two different items:
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- Where does the client currently stand in the market?
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- What factors will the success of this marketing campaign be judged on?
By answering those two simple questions, you will be able to create a project that is both beneficial to you as well as your client. By understanding where your client stands in the market, you can strategize a more custom campaign and project for them. Also, by understanding what factors your project will be judged on, you can maintain the focus of the project in the necessary areas.