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How Do I Determine a Marketing Program’s Success?

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How Do I Determine a Marketing Program’s Success?

 

When looking to create successful marketing programs for your clients, as a consultant it is important to focus on two different items:

 

    • Where does the client currently stand in the market?

 

    • What factors will the success of this marketing campaign be judged on?

 

 

By answering those two simple questions, you will be able to create a project that is both beneficial to you as well as your client. By understanding where your client stands in the market, you can strategize a more custom campaign and project for them. Also, by understanding what factors your project will be judged on, you can maintain the focus of the project in the necessary areas.

 

General Liability Insurance

What Is General Liability Insurance? Commercial General Liability Insurance protects small-business owners from claims of injury, property damage, and negligence related to their business activities.

Workers’ Compensation

What Is Workers’ Compensation Insurance? Workers’ compensation insurance covers your employees’ medical expenses and at least some portion of their lost wages if they are injured on the job.

Business Owners Policy

What Is a Business Owners Policy? A BOP is simply bundled insurance designed to provide essential coverage to certain business owners at a competitive price. A BOP insurance coverage includes

Professional Liability Insurance

Professional liability insurance also called , errors and omissions insurance (E&O; insurance), protects you if a client claims that your services caused them to suffer a financial loss. While general liability insurance is primarily focused on property damage or bodily injury,

Disability Benefits Insurance

Employers in New York State are obligated to offer disability benefits insurance to their employees. This coverage is specifically designed to provide financial assistance in the event of off-the-job injuries or illnesses.



Business Umbrella Insurance

Without Business Umbrella Insurance (also sometimes called Umbrella Liability Insurance or Excess Liability Insurance ), you would have to pay the uncovered expenses out-of-pocket. Even if you carry General Liability Insurance for your business, without business umbrellainsurance you might face a repair, settlement, or judgment in excess of your coverage limit.

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