Marketing consultants face a unique challenge. They are asked to create a marketing plan for a product that they may not be initially familiar with, and then are expected to produce results in the form of sales, leads or brand recognition. As a marketing consultant, it is important that the entire engagement between you and your client is clearly labeled through a project contract.

This will ensure that the project stays on task, on time, and on target. Budgets, responsibilities and timelines are all clearly laid out, making it much easier for you, the marketing consultant, to reduce your risk of being held liable for a less than successful project. By creating a project agreement, you as the marketer are aware of exactly what the client is expecting from your services. Once agreed upon, you are protected legally from having to be responsible for anything that was not covered in the contract, therefore reducing your risk of lawsuit.