The Importance of Post-Project Reviews for Marketing Managers
Now that your project is done, how do you measure its success? Well hopefully you have compiled data on sales, leads, impressions, or whatever you were tracking throughout the extent of your marketing campaign, but was the client happy? To find out, you need to conduct a post-project review.
Your review should consist of a series of questions targeted at discovering where you as a project manager or company can improve your services. Discuss items like the effectiveness of meetings, time, and resources spent. Discuss how satisfied the client was with your response times. You should discuss anything and everything that took place during the engagement and have the client give you a score or grade on it.
You can conduct the same testing with your team to discover any loopholes or gaps in the project management plan. These reviews will show the client that you are dedicated to improving your services, as well as show your team and company some places where services can be improved overall. If you see any trends with any of the answers provided by the client, you might need to take an in-depth look at your team and its strategies.