According to a recent study conducted by Neustar, roughly 75 percent of respondents fear the impact of distributed denial of service attacks on customer service and brand identity.
DDoS attacks have the potential to damage customer service, online revenue streams and brand reputation, and more than 30 percent of survey respondents have faced such attacks.
“Many companies have been hit hard – with consequences lasting far longer than the attacks themselves,” said Alex Berry, senior vice president of enterprise services for Neustar. “It’s important that companies are proactive about protecting their online presence, as well as their customers, to ensure the constant delivery of online services and necessary brand vigilance.”
The survey found 35 percent of of businesses that experienced a DDoS attack said the problem lasted for longer than a day, and 11 percent said they lasted for longer than a week.
These attacks can be ruthless to businesses, sometimes shutting down their entire suite of online resources. Given the prevalence of online threats, companies should investigate which business insurance policies can help mitigate the financial fallout of incidents.
