Groupon has come out with a new feature that will be helpful for small businesses. According to Fox Business, the new feature is called “Pages” and allows businesses to devise a specialized profile page.
The source reported that the page can be designed with a small business’s particular information, such business hours, contact information, photos and more. The most notable ability of the new feature is the ability it gives a small company to boost their presence, especially by promoting products on the page. Small-business owners are always on the lookout for ways to expand their businesses and get new business,and these pages can be an excellent way to do that. This is especially the case given the number of insurance needs a small business must attend to, ranging from property insurance to liability insurance for employees. Of course, there are a number of other insurance needs even beyond these that a business owner will have to deal with at some juncture, attesting all the more to the need for small business owners to give their small business a spotlight.
“Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy,” said Eric Lefkofsky, CEO at Groupon, according to the source. “We’re giving these merchants their own space on Groupon and new tools to highlight their business, and bring new customers through their doors.
Pages could be good preparation for holiday season
The prominence these pages will give small businesses going into the holiday season may be another benefit of the new feature. Given that many consumers are using the Internet to discover the best deals for holiday shopping, a small business may stand out if the page for a small business is well done and effectively demonstrates the benefits a small company offers.
According to Small Business Trends, the new feature has introduced is similar to Yelp pages. Yelp pages also allow a business to provide information about a company while also allowing site users to leave feedback about the business. The latter is an excellent resource, especially if businesses are struggling to find ways to improve and make more money. Sometimes, a pointed criticism from a customer can be the best spur to help a company improve. The source also noted that Groupon’s latest effort is indicative of the company’s move to provide more resources for small businesses.
