It’s easy for small-business owners to think the annual holiday rush will end on Dec. 25, but history says otherwise. Furthermore, this year is likely to see more post-holiday shopping than ever before as consumers spread their purchases out through the year thanks to online sales and other promotions.
While it is common for shopping to continue into the day after Christmas, CNBC noted this year will likely see a bigger turnout than usual on Dec. 26. That’s because the 25th falls on a Thursday, which should prompt more people to take the Friday off and potentially hit retail stores and online portals.
This calendar quirk comes alongside increased fluidity in when customers spend their money. Black Friday results were disappointing for many retailers this year, but The New York Times reported this may not indicate weakened consumer demand. It could mean that customers spend more money throughout the year, a decision that is incentivized by online retailers who put items on sale without waiting for seasonal shopping trends.
Customers who are primed for this market will likely respond to sales that continue past the traditional holiday rush, and small-business owners may want to retain increased staff numbers and business liability insurance they procured before the holiday season.
