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Small businesses should watch the Super Bowl ads

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Super Bowl ads are often hyped up more than the game itself. This is largely due to the cost of purchasing a 30-second spot on primetime television during the most watched sporting event of the year. However, this price tag is not something small businesses usually consider to be an option.

According to Forbes, the cost of having an ad during the Super Bowl is $150 thousand per second. This comes to $4.5 million for a 30 second commercial. To many businesses, this is an unlikely investment, especially since it is just a one-time shot. Then again, if successful, it could be discussed for years to come. For example, Time Magazine noted the Volkswagen “force” commercial from 2011 is still the most popular commercial ever. While it was only 30 seconds long, it made a lasting impression.

The commercial is simple, following a small boy in a Darth Vader costume as he “commands” different objects in the house to do what he wants, through the imaginary use of the force, of course. Then the automatic start on the vehicle makes the child believe he may have actually started the car. While many ads make use of the football theme, this ad stuck to humor and avoided sports all together, referring to an icon that is easily identifiable.

Watch the Super Bowl ads
During the Super Bowl, small business owners and employees, especially those on marketing teams, should watch the Super Bowl ads if only to see what is working in today’s society. The days following the Super Bowl will be flooded with discussions about which commercials were the best, rather than who won the game.

While a small business may not be able to invest the resources into purchasing an ad during the Super Bowl, it can certainly invest time in learning a bit about what is popular in the world of marketing.

 

General Liability Insurance

What Is General Liability Insurance? Commercial General Liability Insurance protects small-business owners from claims of injury, property damage, and negligence related to their business activities.

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What Is Workers’ Compensation Insurance? Workers’ compensation insurance covers your employees’ medical expenses and at least some portion of their lost wages if they are injured on the job.

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What Is a Business Owners Policy? A BOP is simply bundled insurance designed to provide essential coverage to certain business owners at a competitive price. A BOP insurance coverage includes

Professional Liability Insurance

Professional liability insurance also called , errors and omissions insurance (E&O; insurance), protects you if a client claims that your services caused them to suffer a financial loss. While general liability insurance is primarily focused on property damage or bodily injury,

Disability Benefits Insurance

Employers in New York State are obligated to offer disability benefits insurance to their employees. This coverage is specifically designed to provide financial assistance in the event of off-the-job injuries or illnesses.



Business Umbrella Insurance

Without Business Umbrella Insurance (also sometimes called Umbrella Liability Insurance or Excess Liability Insurance ), you would have to pay the uncovered expenses out-of-pocket. Even if you carry General Liability Insurance for your business, without business umbrellainsurance you might face a repair, settlement, or judgment in excess of your coverage limit.

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