Many retailers have said they are employing mobile strategies in an effort to bring in more customers and improve their customer service, with 66 percent saying they are interested in adding mobile point of sale service, according a survey by Motorola Solutions.
Retailers interested in using mPOS want to get rid of cash registers, and begin to use technologies such as magnetic stripe and chip and PIN-based credit, debit, gift, loyalty cards and near field communications payments via mobile phone.
“As retailers battle for shoppers’ hearts and wallets, mPOS serves as a valuable tool that can help turn browsing into buying,” said Michelle Crissey, customer solutions lead for Motorola Solutions. “When the power of mPOS is in the hands of every retail associate, shopping becomes an experience and associates are always in a position to make the sale.”
Forty-two percent of retailers that responded to the survey said they are currently piloting or starting trials with mPOS within the next three years.
While employing mPOS for customer service, businesses should also be armed with cyber liability insurance to protect them in case these mobile services are infiltrated and sensitive customer data is compromised.
