The saying, “It’s not what you know, it’s who you know,” isn’t just a cliché used throughout the business world.  Business today requires connections, and endless amounts of networking.

One great way to substantially increase your network is by joining local small business associations.  Since they are local, you’ll be able to get to them quickly, and meet people around your home base that may be able to help you in some way down the line. 

Small business associations can be anything from town government associations to entrepreneurial clubs to a community baseball team.  It may seem that being a member of these associations may not do much else other than waste time.  However, small business associations can provide a huge selection of benefits. 

Some small business associations will allow you to find people that may help your business directly or indirectly in the future.  Others will simply grant you access to like minded people who may become your friends.  Remember that the more people you know, the more opportunity will knock on your door.  Many benefits can come from the local group gatherings like starting partnerships and mimicking ideas from the already successful business model.